Bryony Simpson shares three lessons learnt
We recently worked with Bryony on the Engineers for Pioneers platform; you can read more about that here.
Bryony Simpson is the founder of Engineers for Pioneers. Engineers for Pioneers pitches itself as a platform for making talented people more accessible to small and scaling business.
We have worked with Bryony on their digital platform over the last 12 month, which you can read more about here.
In this podcast, Bryony shares three lessons she has learnt while starting Engineers for Pioneers.
1) Stay close to your customer
When a big part of your offer is technical, it’s especially important not to distance yourself from your users. Think of different ways you can keep your copy ‘human’ and building in different human touchpoints. While your business may be built online, customers are still human, even if you don’t meet them. Engineers for Pioneers and Steadfast Collective worked closely to ensure the entire onboarding process is not only easy to navigate, but the language is natural, and the next steps are clearly waymarked.
The platform is designed to get people talking to each other, as quick as possible.
2) Make it personal
When building a digital product, bring your past experiences into that. Engineers for Pioneers is a platform, which is a digital version of an offline service. When working with customers, you need to hone your skills in being able to deliver what is needed, rather than what is asked necessarily. As experts, it’s our role to help advise customers in a personal way.
If you’re a service business who utilise technology, your business is much more than that. The technology is there to facilitate your processes and ideas, rather than a restraint. An excellent example of this is the new disrupter banks; for example, Starling Bank while technology is a significant element of their offering – if this were their only focus, they would struggle to retain customers.
3) Keep it human
Talking to your customers is key to ensuring your platform is serving their needs. It’s vital that you’re not developing new ideas, without first interviewing the people who are using your product. Data only shows half the story; it is hard to read emotion through raw data. When launching, engage people in a way which interacts with them. You can’t expect to announce a new product and expect people to come flooding through in the early days. This is why it’s key to build early-adopters who will champion you and your product.