Shelly Frame, Etch – Three Lessons Learnt Podcast


If you haven’t already seen, this month Steadfast is celebrating their third birthday (go and check out our social media channels to see what we’ve been up to). As with any major milestone or anniversary, our birthday has not only provided an opportunity to have some fun, but to also look back on how far we’ve come as a company, and the lessons we have learnt along the way.

We’ve been inspired, encouraged and excited to hear the stories of other business owners, each with their own unique journey. Throughout May, we’ve met up with some friendly faces from different industry sectors to discuss three lessons they learnt when starting up their business.

This week I had the chance to speak to Shelly Frame of Etch. Shelly is Group Commercial Director responsible for strategising growth plans, keeping an eye on the finances, and keeping the company in check.

The Etch Group is a collection of user design, customer experience, product and web development companies, which include Big Radical Ltd. They work across the Auto, Airlines, Health, Hospitality, Financial and Entertainment industries.

Etch has a team of around 80 talented individuals across three offices in London, Southampton, and Cape Town.

We asked Shelly what three lessons she had learnt whilst starting up Etch several years ago and along the way.

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