11 February 2020
  • Development

Should you use Shopify? – Inside The Studio

We’re back with season two of Inside The Studio.

In October 2019, we started a new weekly video series called, Inside The Studio, which gives an insight into what it is like to run a digital product studio. We talked through topics such as; winning work, 2020 goals and hiring.

That six-week series gave a good overview of some of the overall challenges we face while running an agency.

Season two will be eight episodes about sharing our tools, processes and ideas around business growth, giving you tips and tricks on how you can grow your business, no matter what industry you’re in.

Dan, I and the whole Steadfast Collective team, are passionate about sharing knowledge. Inside The Studio is our 10-minute slot each week to do just that.

Let’s get started with season two, episode one.

Shopify is a fully managed eCommerce platform which allows you to create an online store for your brand. Nearly 450,000 online stores are power by Shopify, with transactions of over $55 billion processed.

At Steadfast Collective, we love working with Shopify.

1) Shopify for both small and large businesses.

One of the reasons we love Shopify is its versatility. The platform allows a customer to quickly pick a template, upload products and be selling within a few hours. On the flip-side of that, Shopify gives developers the tools to be able to create bespoke and sophisticated systems.

Here are some good examples;

CHPT3 sell high-quality cycling goods. The brain-child of retired professional road racing cyclist David Millar, CHPT3 look to be the laboratory for the cycling industry.


Gymshark sells men’s and women’s gym clothing online to the masses. During their Black Friday sale, Gymshark sold 3,000,000 units which helped them hit a $300 million turnover in 2019.




2) Fully Managed

Security updates and server patches are a thing of the past with Shopify. The only option for using Shopify is to use their product fully hosted by Shopify themselves. This means that the team at Shopify handle all security updates, patches or payment issues their end. Leaving you, the store owner, to focus on what matters – selling products.

A fully managed hosting package itself can be costly each month, so it’s a feature not to undervalue when deciding on an eCommerce platform.

Why you should choose Shopify as your eCommerce platform

3) Ecosystem

The ecosystem around Shopify is not only vast, but in our experience, very high quality. Connecting your Xero, Slack or Google Ads account will only take a few clicks. This ecosystem allows you to keep Shopify as the base, while expanding out into other tools for more bespoke features, such as email campaigns.

As I’m sure you can tell, we’re big fans of what Shopify has built. We love that they’ve managed to build a tool for your everyday consumer, but also something which is delightful for a developer.

If you have any Shopify questions, don’t hesitate to get in touch!

We’ll see you next week for another, Inside The Studio.


Rachel Heslop, Content Director

Our in-house wordsmith and head of content at Steadfast Collective.

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