Superdwell

When Tom Puukko had the idea for Superdwell, he wanted to make interior design more accessible for everyone by using AI. From the outset, Tom partnered with Lobo Creative (now part of Steadfast Collective) to bring this vision to life. Superdwell aimed to offer those passionate about interior design a tool to visualise professional-quality room designs and then personalised home décor shopping online, powered by AI. It was a big challenge, involving complex user flows and conversions, advanced AI, visual search features, and smooth, intuitive experiences—all wrapped into one platform.

We worked closely with Tom and the senior leadership team to explore the best ways to make this happen. Together, we navigated the complexities of AI-driven design, LLMs, and visual search integrations, developing user flows that ensured the platform was simple and enjoyable. Our flexible, iterative approach allowed us to stay on the cutting edge of AI developments while adapting to evolving market needs.

The development phase saw our teams collaborating intensively, mapping out every aspect of the user experience. Superdwell users can upload photos of their rooms or start fresh, receiving tailored AI-generated design suggestions. To bridge the gap between digital inspiration and real-world application, the platform provides a shoppable list of products that the visual search finds within AI-generated images. This unique blend of technology and creativity sets Superdwell apart in interior design.

Launched in the summer of 2023, Superdwell quickly gained attention, featuring in leading interior design and leading publications like The Times. The marketing website we developed played a strong role in driving traffic and guiding users through an inspiration journey. The design tool, built using Laravel, earned praise for its ease of use and the seamless integration of design and shopping features.

Superdwell nurtures a vibrant community of interior design enthusiasts, empowering users to explore and share their creativity. This community-driven approach heart aligns perfectly with Steadfast Collective’s commitment to creating engaging digital experiences.

Our Laravel developers built the robust backend infrastructure powering Superdwell’s innovative features and integrated a clear subscription flow built on Stripe. The platform’s success is a testament to the impact of combining vision with technical expertise. For Tom, Superdwell isn’t just a product—it’s a movement towards making great design accessible to everyone.