Be One Percent

Be One Percent is a charity on a mission to end extreme poverty by encouraging members to give 1% of their income. Since its founding, it has raised over £595,000, impacting more than 475,000 people worldwide. To further this mission and inspire more people to join its cause, Be One Percent needed a website that truly reflected the scale of its impact and made it easy for donors to see the difference their contributions make.

Steadfast Collective partnered with Be One Percent to create a bold, impactful website that showcases their work and motivates people to get involved. Working closely with our design partner, Lobo, we focused on creating a visually striking platform that highlights the charity’s mission through strong imagery and clear calls to action, guiding visitors through the experience.

One of the standout features we developed is a custom Impact Calculator. This tool allows potential donors to input their earnings and see how a 1% donation could provide tangible benefits, like meals for schoolchildren or access to clean water. Complementing this, the impact page features dynamic counters that illustrate the number of people supported and projects completed, making it easy for users to grasp the scale of Be One Percent’s work.

We also implemented a timeline highlighting the charity’s month-by-month progress, reinforcing transparency and accountability. Built on a custom WordPress platform, the team can easily update the site as their projects grow.

Since launch, the site has seen a 57.56% decrease in bounce rate, a 164.60% increase in sessions, and a 206.47% rise in users. This new digital presence empowers Be One Percent to continue driving positive change and building a community committed to ending extreme poverty.