Enclave

Enclave, managed by Outpost Management, is now an established player in the UK build-to-rent market. In 2021, Enclave was launching as their first build-to-rent property in London King’s Cross, with Croydon soon to follow. They were searching for a digital partner to help them design and build a compelling website that could promote their properties, attract potential tenants, and guide users smoothly through an apartment booking process. With their property details stored in RealPage, an off-site management system, Enclave was looking for technical experts who could integrate RealPage seamlessly within their site while also designing a website that reflected their premium branding and helped them stand out in a competitive market.

It was our pleasure to be this chosen partner and join Enclave to bring this vision to life. We collaborated closely with Hannah Miller, Head of Marketing, and other senior team members to map out a website architecture that would inspire user engagement and action—whether booking a viewing or making an enquiry. At the same time, we worked to ensure a smooth integration with RealPage so that property information would flow simply through the website.

Our process began with an in-depth discovery phase to ascertain the market position, audience personas and future growth of the brand. This context and discovery lead to design a clean and elegant site that met the different location sub-brand stylings that make up each property location. Our expert development team built the website using Statamic as the CMS and built a custom booking platform for booking apartments. The result was a flexible, block-based website that allows Enclave’s team to update content across different property locations easily. The design showcases the best of London’s luxury apartment market and speaks to many prospective tenants.

Since the website launched, Enclave has seen a 42% increase in site traffic and conversions. The platform has expanded to accommodate additional properties and locations, cementing Enclave’s position as a leader in the build-to-rent market. Enclave appreciated our ability to understand their audience, implement complex technical integrations, and deliver a site that effectively promotes their brand. At Steadfast Collective, we are excited to continue our partnership with Outpost, supporting Enclave’s growth and ongoing requirements.