Love It Stitch It

Sally from Caterpillar Cross Stitch wanted to expand her community by creating Love It Stitch It, an online platform where cross-stitch enthusiasts could design and sell their patterns. With a strong following already in place, she aimed to build a space that combined creativity, community, and commerce to encourage her community further.

We enjoyed partnering with Caterpillar Cross Stitch to make this happen. Our challenge was to turn the basic version of Love It Stitch It, which allowed users to create bespoke cross-stitch patterns online, into a more polished, feature-rich platform that was easy for beginners and experienced cross-stitchers. It needed to support pattern creation, sharing, and selling in one place.

We worked closely with Sally to refine the platform’s technology, ensuring it could scale as the user base grew. Using Laravel and Vue.js, we rebuilt and built a smooth, responsive design experience. We introduced Stripe Connect for the marketplace to allow easy transactions, ensuring designers could get paid without hassle, and Stripe Checkout for managing payments and subscriptions.

The final platform allows users to upload images, create patterns directly on the site, and export their designs as PDFs. It also features a marketplace where users can buy and sell patterns they create, empowering budding creatives to showcase and promote their work seamlessly.

Since launching, Love It Stitch It has been well-received by cross-stitchers for its ease of use and practical features. Sally valued our approach of combining the technical and creative elements, helping to create a platform that works for the community.