Love It Stitch It

An exciting new platform and marketplace where cross stitch enthusiasts can create and sell cross stitch patterns using the online designer.

Loveitstitchit- site
Love It Stitch It is the product of one of the UKs leading cross-stitch communities and online stores;

Love It Stitch It was envisioned by Sally at Caterpillar Cross Stitch, who wanted to create a platform for the ultimate online cross stitch community to come together, sharing their love of sewing and giving them the opportunity to design their own cross stitch patterns from scratch.

The Goal

To take Love It Stitch It’s original minimal viable product and create a solid and reliable online Cross Stitch editor. Then continue to expand the platform to create a marketplace for designers to showcase and sell their work.

Ultimately the team were looking for Love It Stitch It to become the most feature-complete and used online cross-stitch editor.


  • The online platform was built with Laravel and Vue.js.

  • The designer uses HTML Canvas + Javascript, it was cleaned up and updated with modern Javascript to increase efficiency and improve its foundations.

  • The platform uses Laravel Nova, an administration panel that we have extended so the client can approve/reject designs published by the designers, feature designs in the marketplace, and manage users and other data.

  • We’ve integrated Stripe Connect into the platform to handle marketplace transactions and make sure designers get their share. We’re also using Stripe Checkout to handle subscriptions and one-off payments.


An intuitive cross-stitch designer user interfaces with the ability to upload your own images or create directly on-site. Entirely bespoke features such as; an online stitch drawer, the ability to export designs to PDF and sell or buy beautiful designs on the bespoke marketplace.

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