Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Unexpected Entrepreneurs
Good to Great; Book Highlights
Good to Great; Book Highlights

Jim Collins is an author known for his books Good to Great, Built to Last, How the Mighty Fall and other popular titles.

A portrait of Pete Heslop
20 Sep, 2022 5 min read
Unexpected Entrepreneurs
Why Email Newsletters Are a Great Opportunity for Small Business Owners
Why Email Newsletters Are a Great Opportunity for Small Business Owners

Are you looking for a way to connect with your customers and grow your business?

A portrait of Pete Heslop
08 Aug, 2022 6 min read
Unexpected Entrepreneurs
Summer Sharing: Holly & Co's Campaign Shop Independent
Summer Sharing: Holly & Co's Campaign Shop Independent

Steadfast Collective loves to champion communities online, and so do many of our clients. This week we wanted to highlight the successful work of one of our valued clients, Holly & Co.

A portrait of Pete Heslop
18 Jul, 2022 3 min read
Unexpected Entrepreneurs
Everything to know about Intellectual Property when starting a business
Everything to know about Intellectual Property when starting a business

First, it’s worth knowing some of the lingo regarding intellectual property, otherwise referred to as ‘IP’ or ‘IPR”, which is an abbreviation of ‘intellectual property rights.

23 Jun, 2022 7 min read
Unexpected Entrepreneurs
Stop treating the internet as a mass-market medium. It isn’t one.
Stop treating the internet as a mass-market medium. It isn’t one.

With 5 billion users, the internet is undoubtedly massive, dwarfing even radio and newspaper reach. Only television currently surpasses the internet in global adoption, but the internet is likely to overtake that within the next few years.

13 Jun, 2022 4 min read
Unexpected Entrepreneurs
Unexpected Entrepreneur Spotlight: James Dyson
Unexpected Entrepreneur Spotlight: James Dyson

As part of our Unexpected Entrepreneur Spotlight series, we’re looking to take a deep dive into the history, intentions and lessons learnt from Unexpected Entrepreneurs who are running successful businesses and organisations.

A portrait of Pete Heslop
16 May, 2022 3 min read
Unexpected Entrepreneurs Development
How to validate your product idea
How to validate your product idea

Ideas are free, products are expensive. How can you make sure your product has a market fit before you invest time and resource into it?

A portrait of Pete Heslop
12 May, 2022 3 min read
Unexpected Entrepreneurs
The Unexpected Entrepreneur
The Unexpected Entrepreneur

Their goal wasn’t to build a business but to fill a need in a sector they are passionate about.

A portrait of Pete Heslop
05 May, 2022 2 min read
Unexpected Entrepreneurs
Woman holding a note
How to get your first 100 customers

Your strategy for securing your first 100 customers should come before you start development on your product.

A portrait of Pete Heslop
28 Apr, 2022 8 min read
Unexpected Entrepreneurs
How can you measure SaaS growth?
How can you measure SaaS growth?

How to measure SaaS growth Software-as-a-Service (SaaS) has become one of the most dominant business models in the world. Everything from music and video streaming, to ride-hailing and booking hotels have adopted SaaS models.

A portrait of Pete Heslop
29 Mar, 2022 6 min read
Unexpected Entrepreneurs
Sticker on a macbook
How to pick a web agency (for your new app)

One of the more daunting steps along your product journey is appointing an agency to turn your idea into a reality. This is the equivalent of selecting a principal builder to build your new Grand Design.

A portrait of Pete Heslop
13 Aug, 2021 5 min read
Unexpected Entrepreneurs
Summer Sharing: Suffolk Libraries; Reading Challenge
Summer Sharing: Suffolk Libraries; Reading Challenge

Suffolk Libraries is the independent charity that runs Suffolk’s library service. They nurture children’s literacy, support vulnerable people and promote wellbeing across Suffolk.

A portrait of Pete Heslop
03 Aug, 2021 2 min read
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