Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Community
Design for AWE
Design for AWE

Anchor. Wonder. Connection. The blueprint for unforgettable memberships.

A portrait of Pete Heslop
09 Sep, 2025 3 min read
Development
Three announcements from Laracon US 2025 that will save you money
Three announcements from Laracon US 2025 that will save you money

We were there, not just to learn but to take what we’ve learnt and share how it applies to your community, product or business.

A portrait of Pete Heslop
04 Sep, 2025 4 min read
Development
Our Laracon US 2025 Experience
Our Laracon US 2025 Experience

Our reflections and thoughts on our trip to Denver for Laracon US 2025.

A portrait of Pete Heslop
29 Aug, 2025 4 min read
Community
Community building - the LEGO way
Community building - the LEGO way

I recently had the chance to speak with Jake McKee, who is a principal consultant, who has worked with or for the likes of LEGO, Apple and many more.

A portrait of Pete Heslop
26 Jun, 2025 2 min read
Development
Laracon 2025!
Laracon 2025!

Laracon US, the flagship event for all things Laravel, is just around the corner and this year, it’s in Denver.

A portrait of Pete Heslop
26 Jun, 2025 2 min read
Community
Speed to Activation: Why Canva’s Communities Don’t Wait Around
Speed to Activation: Why Canva’s Communities Don’t Wait Around

When I speak with Australians in the tech space, there's one brand they're incredibly proud is from down-under... Canva.

24 Jun, 2025 3 min read
Development
A developer standing outside the entrance to Laravel Live conference
Writing Code Is Like Writing Poetry 🎨

There are many different ways to write code, we take pride in crafting reliable, long-lasting applications which are a joy to develop.

A portrait of Sami Walbury
19 Jun, 2025 3 min read
Community
Human Connections at Scale: Inside B Lab's Community Philosophy
Human Connections at Scale: Inside B Lab's Community Philosophy

“Community is built by people.” That reminder from Silvia Laserna, Community Manager at B Lab U.S. & Canada, is more than a soundbite.

16 Jun, 2025 4 min read
Community
The Technology Is Not the Community
The Technology Is Not the Community

Community strategy often starts in the wrong place: platform first, people second.

A portrait of Pete Heslop
09 Jun, 2025 3 min read
Community
Why Intentionality Wins: Lessons on Slowing Down From Renew VC's Kt McBratney
Why Intentionality Wins: Lessons on Slowing Down From Renew VC's Kt McBratney

The goal is the same: intentional community infrastructure. And that begins with rejecting the idea that faster is always better.

A portrait of Rachel Heslop
02 Jun, 2025 2 min read
Community
Becoming a documentation-first company
Becoming a documentation-first company

Good documentation doesn't limit you - it gives you freedom. If the day-to-day stuff is handled, you can spend your energy on the creative parts of the job

A portrait of Pete Heslop
27 May, 2025 2 min read
Events
Your Business Model Can't Be Outsourced
Your Business Model Can't Be Outsourced

Adam Nash, CEO and co-founder of Daffy.org, shared that your business model is one of the most important strategic decisions you'll make as a founder.

A portrait of Pete Heslop
20 May, 2025 2 min read
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