Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Community
Five online community mistakes and how to overcome them
Five online community mistakes and how to overcome them

Nobody starts a community thinking it won't work, but sadly this does happen from time to time. Over the years, we’ve found five common reasons why online communities fail. Let’s get into it!

13 Aug, 2024 7 min read
Community
The ultimate guide to CRM systems for online communities: Part 1
The ultimate guide to CRM systems for online communities: Part 1

Your Customer Relationship Management (CRM) system can improve the customer experience and your internal processes. Let’s dive into CRM features, pricing, and all things data!

01 Aug, 2024 6 min read
Community
What does your community stand for?: How to uncover your mission and manifesto
What does your community stand for?: How to uncover your mission and manifesto

Mission, vision, manifesto. These words are sometimes used interchangeably, but it’s crucial to define and agree on what each stands for in your online community.

29 Jul, 2024 7 min read
Community
How can a marketplace support your community?
How can a marketplace support your community?

Can a community become more engaged with the introduction of a marketplace? And does the payment gateway provider matter?

25 Jul, 2024 6 min read
Community
How to nudge positive behaviours in your online community
How to nudge positive behaviours in your online community

Can you really influence a community members’ level of engagement and change their behaviour?

04 Jul, 2024 6 min read
Community
Creating a connected experience in your community: Extend your brand processes
Creating a connected experience in your community: Extend your brand processes

People are looking for a seamless experience from your brand to your digital community. But how do you implement this? And what are the benefits?

04 Jun, 2024 6 min read
Community
Everything we've learnt from Millington's 2024 Community Talk - Part 2
Everything we've learnt from Millington's 2024 Community Talk - Part 2

This article revisits Millington’s talk on communities in 2024, focusing on the ‘Community Everywhere’ approach and how leaders can drive growth.

A portrait of Pete Heslop
28 May, 2024 6 min read
Community
Reporting on the health of your community: What data do you need?
Reporting on the health of your community: What data do you need?

Online communities are made up of passionate and like-minded individuals who regularly interact with one another. But to prove your engaged community is valuable to your organisation, you need to be collecting the right data.

20 May, 2024 6 min read
Community
The evolution of brand loyalty (How to create a fair value exchange)
The evolution of brand loyalty (How to create a fair value exchange)

Is brand loyalty enough in 2024? Here, we unpack how community leaders can provide value that ensures members stay loyal AND advocate for their community.

14 May, 2024 6 min read
Community
Community onboarding and data collection: Tips to better member engagement
Community onboarding and data collection: Tips to better member engagement

Is the type of data you collect a good predictor of how engaged your members will be?

A portrait of Pete Heslop
03 May, 2024 5 min read
Community
Everything we've learnt from Richard Millington's 2024 Community Talk: Part 1
Everything we've learnt from Richard Millington's 2024 Community Talk: Part 1

In this article, we look at Millington’s take on AI and what this means for digital communities and knowledge sharing in 2024.

A portrait of Pete Heslop
13 Mar, 2024 5 min read
Community
Ownership (How to decide between bespoke and off-the-shelf community platforms)
Ownership (How to decide between bespoke and off-the-shelf community platforms)

A community platform is the name we give to websites or applications that help people gather online. It's the digital tool that becomes the home for your community.

01 Feb, 2024 3 min read
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