Insights

Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than...

The traditional approach to building online communities remains largely unchanged. Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this...

Feedback is one of the most valuable tools for a community manager. It offers insights into what’s working, what needs improvement, and where new opportunities...

Managing an online community goes beyond setting up a forum or social media page—it involves consistent and meaningful communication. That’s where email marketing platforms come...

As communities grow, the personalised touch that helps build trust and connections can often get lost. So how do you keep that connection alive? Cohort-based engagement can be a powerful...

We talk a lot about customer-centricity and putting your members at the heart of everything you do. But how easy is it to achieve? And how does it benefit your...

'Who' is arguably more important than the; what, why or when of your community and its...

We recently covered why a CRM system is crucial for your online community, so let’s now dig into who should use a CRM system, automation vs manual processes, and our...

Building a community platform takes time, resources and strategy. Let’s discuss the fundamental but often overlooked first step, known as the discovery...

Many leadership teams can be hesitant to invest in an online community due to cost, resources, time, and not knowing how to measure ROI. Here, we’ll discuss how you can...

Nobody starts a community thinking it won't work, but sadly this does happen from time to time. Over the years, we’ve found five common reasons why online communities fail. Let’s...

Your Customer Relationship Management (CRM) system can improve the customer experience and your internal processes. Let’s dive into CRM features, pricing, and all things...