Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Community
Lessons from Stripe's Community Lead; Ashley Williams
Lessons from Stripe's Community Lead; Ashley Williams

For years, community teams have wrestled with a familiar question: How do we prove our value in a way the C-suite actually understands?

A portrait of Pete Heslop
12 May, 2025 4 min read
Community
Our CMX Experience 2025
Our CMX Experience 2025

CMX Summit is where the brightest community leaders gather to learn, share and meet.

A portrait of Pete Heslop
12 May, 2025 2 min read
Community
What Restaurants Taught Me About Building Communities
What Restaurants Taught Me About Building Communities

It’s time to stop looking online for inspiration, and look outside (to the real world).

A portrait of Pete Heslop
08 May, 2025 4 min read
Community
How do you enter a market when your competitors spends $4.3 Billion on advertising?
How do you enter a market when your competitors spends $4.3 Billion on advertising?

How can a new UK athletics brand break into the shoe market when their competitors are so dominant?

A portrait of Pete Heslop
18 Mar, 2025 2 min read
Community
How to Build a Community That People Actually Want to Join
How to Build a Community That People Actually Want to Join

If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.

17 Feb, 2025 2 min read
Community
Could payment be the key to member commitment in your community?
Could payment be the key to member commitment in your community?

Building an online community comes with a lot of decisions—one of the biggest being whether your community should be free or paid.

05 Dec, 2024 6 min read
Community
How to prevent and manage spam in online communities
How to prevent and manage spam in online communities

Spam can disrupt meaningful conversations and make your community appear unprofessional or poorly managed. Let’s look at some of the ways community managers can tackle this!

21 Nov, 2024 6 min read
Community
Setting and enforcing community guidelines: What you need to know
Setting and enforcing community guidelines: What you need to know

For an online community to work, you need to set clear expectations and boundaries for your members. That’s where community guidelines come into play.

12 Nov, 2024 6 min read
Community
How to keep a personal touch in a growing community
How to keep a personal touch in a growing community

Personalisation in online communities isn’t just a nice-to-have; it’s a must-have. But how do you keep that personal touch when your community begins to scale?

04 Nov, 2024 7 min read
Community
The power of place: Creating intentional spaces in your community
The power of place: Creating intentional spaces in your community

People should feel connected and included in an online space. Although belonging is fundamental for an online community, it isn't a given. Let’s look further!

29 Oct, 2024 7 min read
Community
How to use Facebook/Reddit groups to build your online community
How to use Facebook/Reddit groups to build your online community

Online communities are no longer confined to specific platforms. Businesses need to meet their audience where they already spend time. For many, that means looking at platforms like Facebook or Reddit.

A portrait of Pete Heslop
18 Oct, 2024 6 min read
Community
3 ways to gain member trust in your online community
3 ways to gain member trust in your online community

Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than surface-level.

14 Oct, 2024 6 min read
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