Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Community
How do you enter a market when your competitors spends $4.3 Billion on advertising?
How do you enter a market when your competitors spends $4.3 Billion on advertising?

How can a new UK athletics brand break into the shoe market when their competitors are so dominant?

A portrait of Pete Heslop
18 Mar, 2025 2 min read
Community
How to Build a Community That People Actually Want to Join
How to Build a Community That People Actually Want to Join

If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.

17 Feb, 2025 2 min read
Community
Could payment be the key to member commitment in your community?
Could payment be the key to member commitment in your community?

Building an online community comes with a lot of decisions—one of the biggest being whether your community should be free or paid.

05 Dec, 2024 6 min read
Community
How to prevent and manage spam in online communities
How to prevent and manage spam in online communities

Spam can disrupt meaningful conversations and make your community appear unprofessional or poorly managed. Let’s look at some of the ways community managers can tackle this!

21 Nov, 2024 6 min read
Community
Setting and enforcing community guidelines: What you need to know
Setting and enforcing community guidelines: What you need to know

For an online community to work, you need to set clear expectations and boundaries for your members. That’s where community guidelines come into play.

12 Nov, 2024 6 min read
Community
How to keep a personal touch in a growing community
How to keep a personal touch in a growing community

Personalisation in online communities isn’t just a nice-to-have; it’s a must-have. But how do you keep that personal touch when your community begins to scale?

04 Nov, 2024 7 min read
Community
The power of place: Creating intentional spaces in your community
The power of place: Creating intentional spaces in your community

People should feel connected and included in an online space. Although belonging is fundamental for an online community, it isn't a given. Let’s look further!

29 Oct, 2024 7 min read
Community
How to use Facebook/Reddit groups to build your online community
How to use Facebook/Reddit groups to build your online community

Online communities are no longer confined to specific platforms. Businesses need to meet their audience where they already spend time. For many, that means looking at platforms like Facebook or Reddit.

A portrait of Pete Heslop
18 Oct, 2024 6 min read
Community
3 ways to gain member trust in your online community
3 ways to gain member trust in your online community

Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than surface-level.

14 Oct, 2024 6 min read
Community
Why brands should embrace customer-led communities
Why brands should embrace customer-led communities

The traditional approach to building online communities remains largely unchanged. Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?

11 Oct, 2024 6 min read
Community
How to turn community feedback into positive action
How to turn community feedback into positive action

Feedback is one of the most valuable tools for a community manager. It offers insights into what’s working, what needs improvement, and where new opportunities lie.

01 Oct, 2024 6 min read
Community
Mailchimp vs ConvertKit: Which platform fits your community’s needs?
Mailchimp vs ConvertKit: Which platform fits your community’s needs?

Managing an online community goes beyond setting up a forum or social media page—it involves consistent and meaningful communication. That’s where email marketing platforms come in.

A portrait of Pete Heslop
30 Sep, 2024 12 min read
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