Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Community
WordPress vs Statamic for Membership Websites
WordPress vs Statamic for Membership Websites

Statamic or WordPress for your membership website? A plain-English comparison covering security, cost, and member experience for non-technical leaders.

A portrait of Pete Heslop
12 May, 2026 7 min read
Community
What the (Membership) Dashboard?!
What the (Membership) Dashboard?!

Why do most membership platforms still treat engagement data as something you review in a quarterly report, rather than something the system itself is watching in real time?

A portrait of Pete Heslop
30 Apr, 2026 5 min read
Community
A speaker stands in front of an audience, holding a microphone with an orange top. He gestures with his hand while engaging the crowd. The setting appears to be a lecture or presentation space with others seated in the background.
What If Community Was the Strategy, Not Just a Tactic?

Most membership organisations treat community as a marketing tactic. Here's why it should be the whole strategy, and how to rebuild around it.

A portrait of Pete Heslop
20 Apr, 2026 5 min read
Community
A speaker presents at MeasureFest, with a slide showing
Can you track it?

Every budget is being put under the microscope right now, and quite right too.

A portrait of Pete Heslop
01 Dec, 2025 3 min read
Community
When to Build Your Own Membership Platform (and When Not To)
When to Build Your Own Membership Platform (and When Not To)

I’ll let you in on a secret, not every membership organisation needs a bespoke membership platform.

A portrait of Pete Heslop
21 Oct, 2025 6 min read
Community
Design for AWE
Design for AWE

Anchor. Wonder. Connection. The blueprint for unforgettable memberships.

A portrait of Pete Heslop
09 Sep, 2025 3 min read
Community
Community building - the LEGO way
Community building - the LEGO way

I recently had the chance to speak with Jake McKee, who is a principal consultant, who has worked with or for the likes of LEGO, Apple and many more.

A portrait of Pete Heslop
26 Jun, 2025 2 min read
Community
Speed to Activation: Why Canva’s Communities Don’t Wait Around
Speed to Activation: Why Canva’s Communities Don’t Wait Around

When I speak with Australians in the tech space, there's one brand they're incredibly proud is from down-under... Canva.

24 Jun, 2025 3 min read
Community
Human Connections at Scale: Inside B Lab's Community Philosophy
Human Connections at Scale: Inside B Lab's Community Philosophy

“Community is built by people.” That reminder from Silvia Laserna, Community Manager at B Lab U.S. & Canada, is more than a soundbite.

16 Jun, 2025 4 min read
Community
The Technology Is Not the Community
The Technology Is Not the Community

Community strategy often starts in the wrong place: platform first, people second.

A portrait of Pete Heslop
09 Jun, 2025 3 min read
Community
Why Intentionality Wins: Lessons on Slowing Down From Renew VC's Kt McBratney
Why Intentionality Wins: Lessons on Slowing Down From Renew VC's Kt McBratney

The goal is the same: intentional community infrastructure. And that begins with rejecting the idea that faster is always better.

A portrait of Rachel Heslop
02 Jun, 2025 2 min read
Community
Becoming a documentation-first company
Becoming a documentation-first company

Good documentation doesn't limit you - it gives you freedom. If the day-to-day stuff is handled, you can spend your energy on the creative parts of the job

A portrait of Pete Heslop
27 May, 2025 2 min read
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