Insights

Our latest news, thoughts and insights

We love to write about all things community, development and creativity.

Community
Community building - the LEGO way
Community building - the LEGO way

I recently had the chance to speak with Jake McKee, who is a principal consultant, who has worked with or for the likes of LEGO, Apple and many more.

A portrait of Pete Heslop
26 Jun, 2025 2 min read
Community
Speed to Activation: Why Canva’s Communities Don’t Wait Around
Speed to Activation: Why Canva’s Communities Don’t Wait Around

When I speak with Australians in the tech space, there's one brand they're incredibly proud is from down-under... Canva.

24 Jun, 2025 3 min read
Community
Human Connections at Scale: Inside B Lab's Community Philosophy
Human Connections at Scale: Inside B Lab's Community Philosophy

“Community is built by people.” That reminder from Silvia Laserna, Community Manager at B Lab U.S. & Canada, is more than a soundbite.

16 Jun, 2025 4 min read
Community
The Technology Is Not the Community
The Technology Is Not the Community

Community strategy often starts in the wrong place: platform first, people second.

A portrait of Pete Heslop
09 Jun, 2025 3 min read
Community
Why Intentionality Wins: Lessons on Slowing Down From Renew VC's Kt McBratney
Why Intentionality Wins: Lessons on Slowing Down From Renew VC's Kt McBratney

The goal is the same: intentional community infrastructure. And that begins with rejecting the idea that faster is always better.

A portrait of Rachel Heslop
02 Jun, 2025 2 min read
Community
Becoming a documentation-first company
Becoming a documentation-first company

Good documentation doesn't limit you - it gives you freedom. If the day-to-day stuff is handled, you can spend your energy on the creative parts of the job

A portrait of Pete Heslop
27 May, 2025 2 min read
Community
From Passion Project to Global Impact: Community Growth Insights from Areej AbuAli
From Passion Project to Global Impact: Community Growth Insights from Areej AbuAli

What started in 2019 as a personal mission to find a sense of belonging has rapidly evolved into a thriving global community, with over 10,000 active members and regular events across the UK, Europe, and the USA.

19 May, 2025 3 min read
Community
Lessons from Stripe's Community Lead; Ashley Williams
Lessons from Stripe's Community Lead; Ashley Williams

For years, community teams have wrestled with a familiar question: How do we prove our value in a way the C-suite actually understands?

A portrait of Pete Heslop
12 May, 2025 4 min read
Community
Our CMX Experience 2025
Our CMX Experience 2025

CMX Summit is where the brightest community leaders gather to learn, share and meet.

A portrait of Pete Heslop
12 May, 2025 2 min read
Community
What Restaurants Taught Me About Building Communities
What Restaurants Taught Me About Building Communities

It’s time to stop looking online for inspiration, and look outside (to the real world).

A portrait of Pete Heslop
08 May, 2025 4 min read
Community
How do you enter a market when your competitors spends $4.3 Billion on advertising?
How do you enter a market when your competitors spends $4.3 Billion on advertising?

How can a new UK athletics brand break into the shoe market when their competitors are so dominant?

A portrait of Pete Heslop
18 Mar, 2025 2 min read
Community
How to Build a Community That People Actually Want to Join
How to Build a Community That People Actually Want to Join

If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.

17 Feb, 2025 2 min read
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